Telling The Time

Telling the time on a 24-hour dial can be tricky to begin with. You are essentially learning how to tell the time all over again. The trickiness isn't because of something inherent to 24-hour dials but rather because of our conditioning to only use 12-hour dials.

The dial in the image is displaying around 15:45

Our dials display the time in 10-minute increments, but you can easily estimate the time to the nearest 5 minutes by simply focusing for a little longer. Sure, you could argue that 12-hour dials display the time more accurately, but when does it truly matter if it's 15:59 or 16:00, anyway? This is time displayed more naturally, not more accurately.


Psychology Of The Dial

Owning, wearing and even just seeing a 24-hour dial gives you an entirely different awareness of time itself. We also found that placing the midday point at the top of the dial - causing the hand to appear in the top half of the watch while you're going about your day - has an uplifting effect.

Once you start using a 24-hour dial, you soon become aware of the fact that it’s a much more natural way of visualising where you are in your day.


Using Your Watch As A Compass

As well as simply telling the time, you can also use your watch as a compass.

NORTHERN HEMISPHERE: Simply point the hand towards the position of the sun, and wherever the '24' marker is pointing, is North.

SOUTHERN HEMISPHERE: Simply point the '12' marker towards the position of the sun, and wherever the hand is pointing, is North.

It may come in handy one day!


It Just Makes Sense

The 24-hour dial just seems to make sense - one hand that passes each marker once a day. 

It might not change the world, but it could change yours.